SUCCESS OF FILM 'ITEM SONGS"

If we talk about item songs so we talk about film "Agneepath". Agneepath shooting had completed without "Chickni Chameli". Katrina's item song wasn't included in the film. When film's print was watched after completing it so they felt that movie has loads of violance and gore so producer Karan Johar decided to put an crispy item song in it. So Katrina's item song was shot and like this it became the part of the movie. Now it can't be said that what is the reason behind "agneepath" success film or it's item song.....? Though item songs like these makes the movie popular. It doesn't matter who is the choreographer of the song and who has written the song.
           If you see Karan Johar's filmmaking "Dharam Production" item songs's choreographer is Farah Khan and Vaibhavi Merchant but during the making of "chikni Chameli" none of them was avalaible so Ganesh Acharya was called for this and after the completion of the song, trailer of the song was sent to TV channels so it makes the movie popularity at the starting. Karan Johar succeeded.....or just say that film remained popular. The main thing is Katrina shot this song for free fund because of the friendship with Karan Johar. She didn't take any permutation for this but Karan Johar didn't feel well about this so Karan quickly gifted Katrina a Jaguar car.
         Other directors learnt a lesson from "Chikni Chameli" and now many of the directors have decided to put an item song in a movie. They've also realized that item song are the reason of success of the movie and they also are good source of promoting a movie before its releasing.

         "Munni Badnam Hui" is also a very good example of this. Many viewers said that the biggest reason of the success of "Dabaang" was the dance of Malaika Arora Khan. Whereas on the other side item song "Sheela Ki Jawani" also remained quite popular in public but it didn't give quite success to "Tees MAar Khan" so it flopped on the box office. Farah Khan was asked about flopping of the movie so she laughed and told, "People who came to watch movie just because of this song otherwise they also wouldn't have come to watch." Spicy item songs videos upload on the Youtube quickly and people watch it.
       Saif Ali Khan also did this for his film "Agent Vinod". Kareena's item song wasn't included in the movie before. It added after realizing that the film isn't that good without it. Vinod Chopra made an hot item song of Vidya Balan for "Ferrari Ki Sawaari". It's that Vinod Chopra who introduced Vidya Balan through "Parineeta". Ram Gopa Verma has also picturised an item song of Natalie Kore in his movie "Department" on the idea of Sanjay Dutt. Natalie Kore is an Indian belong Brazilian girl.

        Ram Gopal Verma confidently says, "this item will be the identity of this girl in Bollywood industry. Producers and directors will run to Natalie after releasing this song....and i guarantee it that they won't do item songs from her but they will cast her as a heroin in their films."
        Many heroins were understood to be only item girls but many famous heroines are asked to do item numbers. Sharukh Khan's movie "Billo Barber" had three item songs in it which were shoot on heroines like Priyanka Chopra, Deepika Padokune and Kareena Kapoor.